Looking at how this content is used could be best described as 'picture tells a thousand words.' This can be best demonstrated with the story in which David Haye was involved in a press conference brawl http://apps.facebook.com/theguardian/sport/video/2012/feb/19/dereck-chisora-david-haye-brawl-video?fb_source=recent_activity&fb_action_types=video.watches The Guardian posted a video which contained footage of how the fight started.
The benefits of the website doing this is that it acts as USP for the site instead of a full news article which could be off putting to someone in a hurry and has no huge interest in the story. However a video could be considered dynamic and fresh and helps to illustrate the story in a more digestible manner.
Though this leaves a lot of print media outlets at a disadvantage since many may not have multi media training or have access to recording equipment. It's vital to have some kind of skills in these fields as Chris Frosts write 'Telling the story in radio or television means getting to the action and capturing it on tape'. As you can see from The Guardian video it had been taken from a different company.
For students at my age I have the advantage. I have the access to the equipment via the university and some training all I need to do is practice and like Chris Frost writes on the subject of planning multi media stories 'News coverage does not allow for the kind of full-scale planning expected for a documentary, but nevertheless it is necessary to have some idea of who and what the reporter will see when they arrive at a shoot.' so at least some kind of organisation is required.
In some subjects however using video could be considered a total alternative to using a text based article. An example of how this has been used can be The Escapist, an online gaming magazine. It's content includes a blend of video and text based articles.
Since the common thought is that videos tend to be quicker then reading lots of text however
it could be argued that maybe it's just simpler to watch. As an example I looked at two different reviews of Sonic Generations. One was text based (http://www.escapistmagazine.com/videos/view/zero-punctuation/5284-Sonic-Generations) and the other was a video review (http://www.edge-online.com/reviews/sonic-generations-review). Took look at times according an online time reading estimate which came from http://niram.org/read/ which gave the results of the article taking 2 minutes, 8 seconds to read and contained 427 words. Whilst the video review clock in at 5:09 .
By looking at these results it could be concluded that time may be not an issue but simply the nature of the content and simply a video is seen as flashier more interesting addition despite it's length.
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