The placement issue (what i'm doing)

So for this week it’s time to enlighten you lucky boys and girls about what I’ve been doing for my work placement.

For those of you who are just tuning into my second year story my work placement at the Lincolnite.

To help exlplain what the Lincolnite is and who the cater to I’ve obtained their about us page- http://thelincolnite.co.uk/about/

About

Founded in May 2010, The Lincolnite is the editorially independent news and events website for Lincoln, with more than 35,000 monthly readers (May 2011).

Mission statement

The Lincolnite aims to deliver timely, accurate and relevant information to everyone living, working or studying in Lincoln.

Subscribe

You can get the latest from The Lincolnite in several ways:

• On Facebook
• On Twitter
• Android app
• iPhone app
• Daily email roundup
• RSS (Really Simple Syndication)

Looking at the subscribe section helps to identify the target audience further. Since the product is an online newspaper the primary target requires some skill with computer. However to break it down further the use of social media hints at ABC1 category of consumers as they have the access to devices like the apps hinting they have enough disposable income to purchase high end devices.

Now my role in the product is to produce feature like pieces once a week. To check up on my adventures visit this link http://secondyearplacement.blogspot.com/. For my actual stories heres my online story portfolio-

http://thelincolnite.co.uk/author/josh/

To show off a recent example of my work heres- http://thelincolnite.co.uk/2011/11/new-bishop-of-lincoln-enthroned/

What I’m going to do with is identify the target audience with:

Language- It may seem basic but this is a key thing. The language is kept simple and even as concise as a radio cue. The style is organized in a uniformed way to entice readers to read on by using small sentences and keep attention.

Reverend Lowson also believes a woman could take his place after his time as Bishop of Lincoln.
“I could see woman bishop taking over from me. I will be voting for woman bishops in the general Synod next July.

It also links the text to relevant stories, helping the reader get a more filling news consuming experience.

Content- For the content the target audience is represented by the questions I asked during the interview.

Do you feel religion plays a big part in the lives of youths?- This straight away identifies the target audience as young adults and to teenagers.

Do you feel religion is a big thing in Lincoln ?- This helps to geo demographically identify the products target audience, which is the city of Lincoln.