So in the 21st century we have magical little thing called the internet, heard of it?
The internet is piece of technology which has been in a long line to ending what is called fixation listening or another less obsessive term would be appointment listening which is where a consumer consumes a media form at a certain time, like someone deliberately turning on a TV to watch the news.
All of this had lead to a movement known as ‘citizen journalism’ which has been defined as a movement in which citizens with no journalistic experience participate in typical journalist activities. Since these journalists could be justly minded their lack of training can have bad ramifications. Below is the advantages and disadvantages and in a sense what not to do for podcasting and VODcasting, a common outlet of citizen journalism.
Dos and advantages:
Portability- As mentioned above for good or for worse appointment viewing and listening is dying, taking adavantage of the Ipod generations on the go technology will definitely make you more appealing to listen to.
Plug into social network use the power of viral- Social networks are like most things they suffer from the FAD problem, like Bebo and Mysapce they easily go stale, at the moment taping into Facebook and Twitter is the social network yes like blogger Movie Bob posting his latest videos on both (though it can be quite geek controversial)
Highlights- This one applies mainly more for radio shows but the benefits of the Chris Moyles show having a podcast streamlining the shows content could help draw in audience with little time or specific interest in the show.
Don’ts and disadvantages:
Vanity broadcasting- This is where your citizen journalism can easily border into P/R or just someone just telling everyone why they love their on voice. An example of this could be John Tobin the Boston
Coherence- Something mainstream media has mastered is keeping a general theme throughout their work, like Bargain hunt which is about producing the most profit out of a relic. An example would be Movie Bobs blog, it may swap for serious to light subjects on a regular basis though this has made him extremely popular on the internet creating intellectual debate.
Responsibilities/legal/ethics- As a great man once said with ‘Great power comes great responsibility’, surprisingly I found the Lancaster BNP site had took the steps to conceal it’s posts unless your invited by the blog administrator, so this shows some responsible neticate despite your views on the BNP party. Also legally the internet is as difficult to police due to it’s vastness Ofcom don’t monitor the web except for varied media outlets.
Avoid the The Hyde Park corner syndrome- Opinion is all nice and may appeal to someone but it’s not just enough to be taken seriously, finding examples to back up your point, The Plymouth EDL blog has tried to do this by finding material of likely minded people, if the content is ethical is another question.
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